Why I Approach Revenue Growth This Way
Most advice about growing a coaching or consulting business focuses on tactics like what to post, what to sell, or what funnel to build next.
My experience has taught me that tactics are rarely the real issue.
When revenue stalls, the problem is almost always structural. Something important is either missing, misaligned, or being addressed out of sequence. Until that’s clear, even the best ideas struggle to produce sustainable revenue results.
This page exists to give you context for how I think about growth, where my revenue growth framework came from, and why I believe clarity must come before action.
The Work That Shaped My Framework
For more than two decades, I worked as a solopreneur marketing consultant with one clear mandate: help my clients at least double their sales and profits.
Across hundreds of engagements, I was able to achieve that outcome for 93.7% of my clients.
What made that result possible wasn’t a secret tactic or a single strategy. It was a disciplined approach that always started the same way: by taking a clear snapshot of the business as it existed before trying to change it.
I wanted to see what was working, what wasn’t, and—most importantly—what needed to be addressed first to make growth possible.
Over time, I noticed that patterns were emerging. Regardless of industry, geography, or business size, growth success could almost always be traced back to a small set of underlying drivers. When those drivers were strong and aligned, revenue followed. When they weren’t, no amount of effort could compensate.
That work became the foundation for my five-driver revenue growth framework and ultimately became the inspiration for my Revenue Growth Readiness Scorecard.
Why This Matters for Coaches and Consultants
The struggles for coaching and consulting businesses are different than for traditional companies.
That's because you are the product. Your expertise, experience, and judgment are central to the value you deliver. That makes revenue growth feel personal, and frustration harder to separate from self-doubt.
In my work as a business coach over the past decade, I’ve helped more than 200 coaches and consultants define their niche, clarify their offer, and attract right-fit clients.
What I discovered is that most were not struggling because they lacked skill, credibility, or commitment. They struggled because their business was never intentionally designed for predictable revenue growth.
Without a clearly focused structure in place, everything feels urgent. New ideas compete for attention. Effort increases, but progress doesn’t.
This is the problem my work is intended to solve.
How I Think About Revenue Growth
I believe sustainable revenue growth comes from design, not hustle.
In my mind, clarity comes before action. Strategy comes before tactics. And the sequence of tactics matters more than the intensity of effort.
My role as a coach is to help you see your business clearly, identify what truly matters at your current stage, and focus your effort where it will actually make a meaningful difference.
I don’t believe in shortcuts or one-size-fits-all solutions. Business growth is an unfolding process that requires customization and commitment.
As long as you’re willing to stay engaged and do the work, I won’t disappear or move the goalposts. Progress comes from staying focused on the right things, in the right order.
Who This Work Is Designed For
This revenue growth work is designed for coaches and consultants who:
Have been in business long enough to expect better results
Know they can deliver real value to clients
Feel frustrated by stalled or inconsistent revenue
Are open to clarity, structure, and a measured path forward
It’s especially helpful if you’ve tried many things already and are tired of guessing what to do next.
This work is not designed for beginners, because it assumes you already have real experience delivering value to clients and understand the realities of running a coaching or consulting business.
It’s also not designed for quick wins or shortcuts. Sustainable revenue growth comes from focus, sequencing, and consistent follow-through—not from chasing the next idea or tactic.
Where To Start
If revenue growth feels harder than it should, the most productive first step isn’t doing more. It’s seeing your business more clearly.
The Revenue Growth Readiness Scorecard was created to give you an objective snapshot of where your business stands today, across the five drivers that determine whether growth is possible and sustainable.
If you want clarity before taking your next step, I invite you to start there.